Everything you need to run ads like a label
Short, plain-English guides for musicians: get your tracking connected, build audiences that convert, and make sense of your royalties.
Getting started with git-royal
Start here · ~10 minA quick visual walkthrough: build a smart link for your release, style it and connect tracking, set up your bio link, manage short links, and read your paid-vs-organic analytics.
Connect your pixels — server-side.
Meta Conversions API (CAPI) setup
Recover the ad conversions blockers and privacy modes hide. Copy your Pixel ID and a CAPI access token from Meta, paste them into git-royal, and tracking goes server-side. ~5 minutes, no code.
Read guideTikTok Events API setup
The same blocker-proof, server-side tracking for TikTok. Grab your Pixel Code and an Events API access token from TikTok Events Manager and connect them in a couple of minutes.
Read guideConnect your Meta ad account for retargeting
Once your pixel is tracking, connect your ad account so git-royal can build warm audiences from your real converters. Find your Pixel ID and Ad account ID, mint a Marketing API token, and paste them in — then it's one click per release.
Read guideConnect TikTok for retargeting
The TikTok counterpart: git-royal feeds your TikTok pixel server-side, then you build a Website Traffic Custom Audience in TikTok Ads Manager and retarget your real, engaged fans. Covers the 1,000-user minimum, exclusions, and campaign setup.
Read guideTurn tracking into streams — and clarity.
How to share your music (the right way)
Why pasting a raw Spotify or Apple Music link quietly hurts you, why self-promotion is the whole job for an indie artist, and every git-royal tool — smart links, a bio link, short links, pre-saves, tracking, fan capture, and a store — that turns a share into a fan you keep.
Read guideWhere to upload your mixtape (TopMixtapes)
Get your mixtape heard by a community that's there to discover underground hip-hop and rap: upload free, ride the charts, then point those listeners at a git-royal smart link so the reach becomes fans you own. (Partner tool.)
Read guidePandora AMP: talk to your listeners, and keep them
Record 15 seconds in your own voice. A tappable button appears on the listener's screen — and Pandora explicitly lets it point at your own link page. A passive radio listener becomes someone you can reach again. It's free, and almost nobody uses it.
Read guideFind producers to collaborate with (Discord directory)
The collab board: producers and artists opt in with their Discord invite and their genre, so you can find people open to work, hear their sound, and join their server. Free — and the front door to owning the fans a collaboration brings.
Read guideRetargeting campaigns (Meta & TikTok)
Turn the fans who previewed or tapped to stream into a warm audience, then run a campaign that actually converts: intent tiers, lookback windows, excluding converters, budgets, frequency, and creative refresh.
Read guideCollect every royalty: The MLC, SoundExchange, ASCAP & BMI
Which royalty organization pays for what — and exactly where to sign up. Set up The MLC (mechanicals), SoundExchange (digital performance), and a PRO so you stop leaving money uncollected.
Read guideASCAP vs BMI: how to choose your PRO
A fair, current comparison for songwriters: cost, how fast you get paid, contract terms, and the big one — nonprofit vs BMI's move to for-profit. Plus a simple framework to pick one.
Read guideHow the royalties tool works
Upload statements from your distributor, PRO, the MLC or SoundExchange and git-royal reads the columns, totals your earnings, and shows them in one view — no logins handed over, no passwords shared.
Read guideNew here? Start with the basics — or see how we compare.
Smart links for musicians
The plain-English primer: what a smart link is, why one link beats pasting a raw Spotify URL, and how to build one that routes every fan to their platform, tracks the click server-side, and feeds your retargeting.
Read guidegit-royal vs Hypeddit
Hypeddit invented the download gate — and charges $10/mo to hand you the emails it catches. Plus the pattern across the whole category, quoted from their own pricing pages.
Read guidegit-royal vs Feature.fm
Feature.fm collects your fans' emails on every plan — and charges $39/mo to let you read them. Straight off their own pricing table, plus what they genuinely do better.
Read guidegit-royal vs Linkfire
Linkfire is $27/mo for one artist, with no free plan. An honest comparison — starting with the two things Linkfire genuinely does better, and ending with the back office it doesn't have at all.
Read guidegit-royal vs Linktree
An honest comparison for musicians: where Linktree shines, where git-royal is different (server-side tracking that survives ad blockers, retargeting audiences built for you, and royalties), and how to choose — or use both.
Read guideLess how-to, more why
Arguments about what actually compounds for an independent artist — owning an audience instead of renting one, why a preview can beat sending traffic straight to streaming, and where your money quietly goes.
Read the perspectivesStart your 7-day trial, connect when you're ready.
Add your pixel on day one and your audience starts building right away. The trial takes a card and converts on day 7 unless you cancel — or build a page free, no card, at /try.
Start 7-day free trial